Amazon Acquires Twitch — For a Lot

Amazon Acquires Twitch — For a Lot

Aug 25, 2014

Yes, gaming is a spectator event!

Proving once and for all that televising Madden Football tournaments wasn’t that weird, online behemoth Amazon has added another feather to its acquisitions cap in picking up streaming gaming portal Twitch. Twitch is a service that allows gamers to stream live gaming sessions to watchers online.

Amazon thinks highly of the service, so much so that it is willing to drop a reported $970 million for the rights to call it and it’s 55 million monthly visitors (according to CNN Money) its own.

Twitch Chief Emmett Shear hints at speed when talking about the deal. “Being part of Amazon will let us do even more for our community,” he says. “We will be able to create tools and services faster than we could have independently.”

It should be interesting to see Amazon’s strategy with Twitch. With its deliberate foray into mobility, it is definitely a development to keep an eye on.

[Source: CNN Money]

Tre Lawrence
Tech fiend that isn't too cool for ramen noodles...
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