May 31, 2013
BlueStacks, known for their Android app emulation on PC and Mac, is pivoting a bit with the announcement of their new GamePop console. Planned to release this winter, the console will use a subscription-based model for its games, where people pay $6.99 per month for unlimited access to games, with titles from publishers like Com2us getting featured. They’re running a promotion at the moment where those who preorder the device by signing up for a year of the $6.99/month subscription will get the console for free, in a promotion running until June. Not a bad deal since the console will run $129.
This is BlueStacks entering an increasingly-crowded market segment though, and one that has yet to prove itself in any meaningful way. After all, Ouya isn’t even out yet to the general public, and there’s GameStick out there as well as those HDMI-toting dongles that can theoretically play games. Bluestacks is also minimizing the focus on its PC/Mac Android emulator, it seems – which is bad news for Windows tablet owners. Will this pivot with a subscription model on an Android gaming console actually work? We’ll find out this winter.