Jan 8, 2013
Right now, the biggest players in the smartphone market are probably Samsung, LG, and HTC. Sony has been around for a while with the Ericsson brand, but now they have split from Ericsson and are going it on their own in the phone business. They’re making one of the first big steps forward in 2013 with the Xperia Z.
The flagship Xperia Z is a 5" phone with a 1080p screen – yes, high-end phones are getting to that high of a resolution now – that is one of the highest DPIs currently available on a phone. Internally, it will pack a quad-core 1.5 Ghz Snapdragon processor, 2 GB of RAM, and a 13 megapixel camera that is also capable of taking HDR video. But maybe its most impressive feature is that it will be water-resistant, with demos at CES showing the phone completely submerged and still working. While there’s still new flagship phones to be seen from other competitors later this year, Sony is getting the year started off with a bang, as this phone is expected to start shipping in the first quarter of 2013 with Jelly Bean 4.1 in tow.
The interesting thing will be to see if this phone can stick with the big boys. Samsung, thanks in part to their massive sales and headline-grabbing battles with Apple, are the industry leader here. HTC’s profits have sagged but they still boast popular phones, such as the One X line. Finally, LG has gotten attention for the Optimus phone that serves as the baseline for the Nexus 4. Sony boasts sleek phones, and with the water-resistance, a killer feature to market along with that 1080p screen. If they can plant their flag in the ground under their own brand and make Xperia known for more than just the Xperia Play phone with the built-in gamepad, a phone like this could help them get up to Samsung’s level, with the right marketing, and if perhaps launching the 1080p generation of Android phones will get them a head start on the opposition as well.