CrowdFunding Spotlight: Atlas on IndieGogo

CrowdFunding Spotlight: Atlas on IndieGogo

Feb 19, 2014

It is no secret that the whole technology industry feels that wearable tech and fitness tracking tech are certain to become the next big thing. Giants such as Apple and Google have notably thrown their collective hats into the ring with Google Glass and the iPhone’s new M7 motion coprocessor. The problem with fitness trackers, as this weeks KickStarter Crowdfunded Spotlight quickly points out, is that they are essentially glorified pedometers; crudely equating vertical movement with movement and a work rate.

Allow me to introduce Atlas: the first fitness tracker that actually tracks your workouts. The innovative aspect of Atlas is that it tracks movement in three directions and accurately relates that movement with a set of programmed exercises. By paying attention to heart rate as well as movement, the matte black watch is acutely aware of the amount of effort going into each rep. This means that cheating on reps is now a little bit harder than before. Their IndieGoGo page claims that the included sensor is so accurate it can tell the difference between regular and triangle pushups, squats from deadlifts, and dual-bicep curls from alternating bicep curls.

This is honestly one of the most impressive crowdfunding projects in recent memory and above all I have to say that I find the entire yellow text on flat black to be very cool. The generously sized display is divided into two sections, one containing one large number that can be set as reps, heart rate, or elapsed time, and the other containing the remaining two stacked vertically. At the very top is a bar that lists the current exercise to ensure that what is being logged is accurate.

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The Atlas delivers a gold mine of information for fitness tracking apps, and it has announced compatibility with popular apps as well as an incredibly impressive in-house app that displays metrics such as stability, average heart rate, and workout intensity in addition to tracking workouts and suggesting different exercises to work underutilized muscles or rest overworked joints.

I have to say the total package of Atlas is incredibly impressive, which is probably why it has almost quadrupled its initial goal of $125,000 with still 17 days to go. As can be expected the Atlas watch is not particularly cheap, but $169 for a pre-order still feels like a great deal. So, I am sold. Spread the word; the fitness revolution is upon us!

Joseph Bertolini
Joseph is an Mechanical Engineering student at The Ohio State University as well as an amateur photographer.
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