Crowdfunding Spotlight: Puracoat

Crowdfunding Spotlight: Puracoat

Jul 21, 2014

It is no secret how fragile the glass screens of our smart devices can be. I have a busted EVO 4G sitting in the back of my desk drawer and a cracked iPad on my bedside table at the moment. As screens get larger they inherently become easier to crack, and with the increasing beauty of the displays it seems like such a waste to cover them with the traditional sticky plastic cover. I have a personal hatred for these things for a number of reason, but the air bubbles and their corner’s refusal to stay down are at the top of the list.

Luckily for all of us a small startup, Puracoat, has modified liquid glass coating for high rise apartments and converted it to be cost effective enough to market and work on smartphone screens. Simply apply a few sprays of Puracoat onto a smartphone screen and wipe thin. Then buff out the imperfections and voila, a semi-permanent hard cover that is nearly impervious to scratching, impacts, and even water. That last part is a hidden benefit to the Puracoat, as it can be used to make any surface water resistant, and because of the perfectly clear nature of the liquid it can be applied to any surface for those looking for a good way to attempt to waterproof their smartphone.

I remain slightly skeptical about this product, but I would still be willing to give it a shot if it meant that my $500 phone’s screen is empirically more resistant to breaking and catastrophic damage. The application of the product is the only thing that worries me, because the IndieGoGo page is very sparse on details. They simply show an actor spraying on the product, wiping it off, and then polishing it flat. I find it hard to believe that it is that easy, but I trust that during the drying process it is fairly easy to get a perfectly flat coat on the screen.

Each bottle can coat up to four smartphones, and the screen needs a new layer of Puracoat every three to six months depending on wear and use. The project started with an oddly low goal of $500, and has since surpassed that, earning nearly 100 times that mark. Pre-orders start at just $18 so I would take this opportunity to get what could be the product that finally kills those awful stick on screen protectors forever.

Joseph Bertolini
Joseph is an Mechanical Engineering student at The Ohio State University as well as an amateur photographer.
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