It’s still about the ecosystems, and Amazon is holding serve

It’s still about the ecosystems, and Amazon is holding serve

Feb 9, 2018

Remember back when Amazon released the Fire Phone? That Android-flavored smartphone most pundits called a flop? Yes, don’t pretend. You dissed it too.

What about the Amazon Appstore? It was appreciated, but with developers less likely to put their apps on it versus the Play Store, it was always gonna be a tough sell. Hey, at least the Fire Tablets have been doing well, right? Either way, for all its financial acumen, we couldn’t help but wonder if Amazon would really become that other ecosystem consumers deserved. I mean, Apple, Google, Samsung et al. weren’t taking naps at the time, either.

Somehow, we practically missed her until she was right on top of us: Alexa.

Hey, nothing has changed. It’s all about the ecosystems, and Amazon seems to be pace setter, especially from a mindshare perspective. In this race, mindshare is gold.

With the connected smarthome being the new frontier, being in front early is important. When it comes to consumer adoption, it’s not always about who has the best product on the market, but rather who has the most recognizable one. When your grandma makes fun of friends who use Alexa, Amazon smiles because it knows it has a future customer.

Don’t cry too hard for Apple. It has become great at sitting back and perfecting technology rather than necessarily introducing it.

One thing’s for sure: consumer wins.

Hopefully.

Tre Lawrence
Tech fiend that isn't too cool for ramen noodles...
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