Jul 19, 2011
Here’s a thought: what if, instead of the standard mobile method of buying games one at a time, users could instead access a Netflix-esque subscription service to play games? It appears as if GameTanium is attempting to do just that on Android. They offer a similar service on PC for users to stream games to their computer; how the Android version works is that users install the GameTanium app, which then points them to games available on GameTanium. The website promises that these are full games, with neither demos nor ads. The service comes with a free trial that doesn’t require any signup. Some of the games available now include Radiant, Buka, and EVAC from Hexage; Hockey Nations 2010, Space Physics, Dead Runner, and more.
There’s plenty of potential that could come from a model like this – developers could look into this as a way to distribute their games to new Android users without just giving them out as limited-time freebies on services like the Amazon Appstore. The question, of course, is how exactly this works when a user’s subscription ends. The app just installs APKs on a user’s phone – is it possible for users to just keep them, so the subscription is just for access to new games? Video subscription services work because users are easily cut off from material they may want to re-watch once the subscription lapses. Perhaps this is something that GameTanium has considered and is just willing to cut their losses for people that just keep the games without buying a subscription, or for those that cancel their subscriptions. The subscription will be available for $5/month, and they appear to have deals with companies like PopCap, Ubisoft and Namco on the PC side of the service, so there is potential for some big name games to come to GameTanium Mobile. The service requires the abilitiy to install non-Market APKs, and can be downloaded from GameTanium’s website.