Google Announces New Initiative Google for Work

Google Announces New Initiative Google for Work

Feb 25, 2015

In the “not so shocking news of the day” category, Google is showing an especially increased interest in the mobile space with its announcement of Google for work.

According to a post on the aptly named Official Google for Work Blog, Google for Work looks to assist entities “bring more devices to work by securing, managing and innovating on the Android platform.”

The new initiative has four key components:

Work profiles – We’ve built on the default encryption, enhanced SELinux security enforcement and multi-user support in Android 5.0, Lollipop to create a dedicated work profile that isolates and protects work data. IT can deploy approved work apps right alongside their users’ personal apps knowing their sensitive data remains secured. People can use their personal apps knowing their employer only manages work data and won’t erase or view their personal content.
Android for Work app – For devices running Ice Cream Sandwich through Kitkat, or that don’t run work profiles natively, we’ve created the Android for Work app. The app, which delivers secure mail, calendar, contacts, documents, browsing and access to approved work apps, can be completely managed by IT.
Google Play for Work – Google Play for Work allows businesses to securely deploy and manage apps across all users running Android for Work, simplifying the process of distributing apps to employees and ensuring that IT approves every deployed app.
Built-in productivity tools – For everyday business tasks, we’ve created a suite of business apps for email, contacts and calendar, which supports both Exchange and Notes and provides document editing capabilities for documents, spreadsheets and presentations.

Google has also secured some big names with regards to partners; the list reads like a Who’s Who in mobile device management: BlackBerry, Box, SAP, Citrix, MobileIron, Salesforce, Adobe, Cisco, and more.

Our partners bring IT:

Consistent management – Enterprise mobility management (EMM) providers integrate with standardized management APIs to create a simple way to manage all Android devices, new and old, from one dashboard. All Android for Work capabilities are delivered through EMM partners, with more providers available soon.
Secure business apps – Software vendors and developers can create a single version of any Google Play app that can be securely deployed to any Android device without alterations or wrapping. And they can create standard management configurations that allow IT to apply policies per app.
Innovative devices – Android smartphone and tablet makers are a key part of the Android for Work program, as they create devices and experiences that add additional value for customers.


We are looking forward to seeing how Google brings it all together in the near future.

[Source: Google for Work Blogpost]

Tre Lawrence
Tech fiend that isn't too cool for ramen noodles...
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