Jun 4, 2012
Recently, Distimo released a report talking about the different strategies that developers should use if they wanted to achieve success on multiple platforms, along with important statistics on how many downloads the top 100 free apps are getting daily. On Google Play, the number is approximately 4 million, with the iPhone App Store getting 82% of that, the iPad App Store getting 20%, Amazon Appstore getting 10% of that volume. While combined, the App Store represents more than Google Play, combined with the Amazon Appstore, Android gets more free downloads than iOS. Revenue among top-grossing applications is a different story, with $1.9 million being made daily by the top 200 grossing applications (including paid apps in the list) on the iPhone App Store, 64% of that on the iPad, and 29% on Google Play.
It confirms a lot of what was previously known: Android has a lot of users, but they were not as willing to spend money as iOS owners are. The story of Stardunk getting 1/3 of the revenue per user holds true, though getting more downloads appears to be the exception to the rule. Remember that Godzilab claimed that releasing higher-quality apps may be the key to success on Android; considering that Android still gets a fraction of the game releases as iOS does, there’s the possibility that the reason Android doesn’t make as much money is simply because the pool of games that would make a lot of money on Android is that much smaller, especially with the lax submission standards on Android.
Yet, we can’t forget that releasing on multiple platforms comes with a cost. As independent developer Bruce Morrison (who formerly worked for ngmoco) points out, maybe developers don’t want to go to Android. Maybe emotions will play a part in their decisions. Maybe expanding out to include Android support isn’t worth the headaches and additional staff potentially needed to release on Android. Or in the rare case, the other way around.
Not everyone is out to conquer the world with their apps. Maybe some people are just out to make games and apps that are fun and useful, and will possibly help them make a living, or even just some money on the side. Going multi-platform just may not be in the cards for many developers, and that may be what continues to hold Android’s app library and revenue possibilities back.