Jan 15, 2013
While Windows Phone still is kind of sauntering around in the background of the iOS and Android scene, waiting for an opening, it should not be ignored. Its App Store is growing and phones are selling. But there’s one particular aspect of it that long-term could have Windows 8 doing well: OS integration with Windows.
Yes, the big sexy trend is moving away from desktops and moving in to the mobile space, particularly with tablets. But Windows is definitely starting to make a move in to tablets, or at least with hybrid devices. And with the Windows 8 experience being more consistent across different devices, there’s the potential for Microsoft to use this to sell the OS on phones, tablet, or PCs, wherever appropriate.
It would be a move in the direction of Apple, who increasingly make their mobile OS and computers cross-compatible with one another. iCloud has helped to make Macs and the iPhone a more seamless experience. There’s definitely a lot more that could be done, yes, but it’s something Apple’s got a heads up on. If Microsoft does it well, they can sell Windows as a cohesive OS from the phone up, especially with the modern interface formerly known as “Metro” across different devices.
Because Android is not connected to a specific OS, there’s an inherent disadvantage. They can’t push that kind of deep-level integration that Apple and potentially Microsoft can. However, there is the advantage that by connecting to software like Chrome and web services like Google+ and its Instant Upload. Not to mention all the things like Gmail, Calendar, and Contacts that already exist in a cloud service capacity. Google has a heads up there. But internally-integrated solutions are as a general rule more user-friendly, and Google will always exist as an outside provider on these platforms.
Is there a chance that Windows integration just never plays out? Sure. Android could still be the biggest fish in the sea on mobile (as far as raw numbers go) without this kind of integration? Sure. Heck, the personal computer could be a dying concept for many people and so this won’t matter. Or perhaps Chrome OS is the next huge thing. But if not, this does come off as a potential point of weakness for Android.