The Hills Are Greener: Ratio Rationale

The Hills Are Greener: Ratio Rationale

Sep 12, 2011

As reported by ReadWriteWeb, Research2Guidance has analysis on the percentage of daily downloads that app stores are getting in comparison to the iOS App Store, and they show that the two primary app platforms, the iOS App Store and Android Market, are paling in comparison to other, smaller platforms.

The first interesting sign is that users of the two primary mobile platforms, iOS and Android are downloading fewer apps than users of other stores. In particular, Windows Phone 7 owners are downloading apps at an 80% higher rate than on the iOS App Store, with the Android Market falling 5% behind the App Store. No numbers were given for third-party markets on any platform, it appears, such as Amazon Appstore. Nokia’s Symbian operating system may be relatively unknown to the current smartphone userbase, but some how it gets 160% more downloads from its OVI Store than the iOS App Store! Even BlackBerry owners are downloading more apps per user than the iOS App Store. Are users of these other platforms more enthusiast-focused audiences versus more casual userbases on iOS and Android?

Still, the numbers are kind of shocking. Well, except for Palm users not downloading apps on a daily basis at all, it seems. Still, GetJar being 90% lesser in terms of app downloads compared to the App Store is kind of sad considering all of GetJar’s apps are free, though in many cases this may be because users on GetJar’s platforms are just getting those apps from the platform’s primary app store.

Most interesting is the sign that the Android Market doesn’t actually lag behind the iOs App Store as far as one might think. Users are downloading apps on Android at only a 5% lesser rate than on iOS. This doesn’t sound good, but given the repuation of Android as a revenue sinkhole, data showing that this isn’t really the case is ultimately good. The platform is still lagging behind the iOS App Store when it comes to apps, but it’s catching up in terms of the number of apps that are being downloaded.

It will be interesting to revisit these numbers at some point in the future, to see how the Android Market in particular fares with the App Store as the OS continues to expand. Who knows what the numbers will look like a year from now, or even just a few months later?

Carter Dotson
Carter Dotson, editor of Android Rundown, has been covering Android since late 2010, and the mobile industry as a whole since 2009. Originally from Texas, he has recently moved to Chicago. He loves both iOS and Android for what they are - we can all get along!
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