Race against real-world opponents for fame, fortune, and pink slips in online drag racing title Racing Rivals [Sponsored]

Racing Rivals is a multiplayer racing game with a difference.

In most online racing games, you compete against opponents from around the globe for fame and a handful of cash. In Racing Rivals, however, you compete against other budding racers for fame, fortune, and their most prized possession: their car.

Racing Rivals is packed with vehicles from some of the world’s leading manufacturers, including McLaren, Dodge, Mitsubishi, Ford, BMW, and Subaru. You can customize and tune your personal collection of cars with hundreds of authentic parts like air filters, crankshafts, and even NOS.

Racing Rivals features a variety of game modes, too. There’s a team-based PvP mode called Turf Wars, for example, that tasks you with taking control of rival cities and rewards you with custom cars, gems, and discounts on performance parts.

Matt Nutt, the studio head over at Cie Games, recently answered some questions about Racing Rivals.


Which games (if any) served as inspiration while you were developing Racing Rivals?

We’ve been making drag racing games since 2001 and Racing Rivals is our 4th title in this genre.

Our last entry in 2007 was a PC client download title called 1320 Legends.

It was free-to-play and featured live-synchronous multiplayer, high stakes racing where players could bet using in-game currency or race for pink slips, and live game lobbies – all features that we think contribute to Racing Rivals’ success on mobile in 2014 (but that very few western game companies were doing in back in 2007).

What features set Racing Rivals apart from other racing games on the App Store and Google Play?

While we loved titles like CSR Racing, we felt they were mostly isolated single player experiences.

We knew from our previous titles that features like live multiplayer and live group lobbies made for much more engaging and communal play. Now, with Racing Rivals launching on Android, these unique features now work cross-platform for iOS and Android players.

We’re already seeing a healthy rivalry between iOS and Android players in our beta.

Which part of Racing Rivals are you most proud of and why?

I think we’re most proud of the community that’s embraced the game.

Racing Rivals is a live service game so it’s critical that we get on-going and rapid feedback from fans on new features, events, and any issues that may crop up from time to time. We’ve made some strides here, but we know there’s more we need to do and we’re invested in working with our fans to help us shape the best racing sandbox on mobile.


Do you plan to add new content to Racing Rivals via updates? If so, what content do you have planned?

We think we’re about halfway through our roadmap for Racing Rivals so we have a lot more in the works.

We’ve taken a MMO-like approach to game design so expect more co-op and competitive play modes, and better team/guild management features. Plus, on-going feedback from our community also shapes how we prioritize our updates.

Do you plan to release Racing Rivals on any other mobile platforms?

We’re always evaluating new ways to reach mobile racing fans, but no firm plans for mobile at the moment. We are also interested in bringing Rivals to the PC/Mac because of our legacy in making drag racing titles on those platforms.

We’d like to bring the updated experience we’ve created for Rivals back to the core fans of our earlier titles.

Racing Rivals is free to download with in-app purchases. Why did you choose this payment model?

Racing Rivals is like an MMO in that it’s dependent on a large concurrent group of players to make the game lobbies feel lived in. We didn’t want to suffer the ‘empty world’ problem, and we didn’t want an upfront fee to limit players’ access to the game.

In the same Vein, we almost didn’t want to gate gameplay with an energy system, which you see in a lot of titles. Instead, we want players to race as must as they can in the live lobbies. It’s one of the reasons why we’re seeing average daily play times that run close to an hour.

Download Racing Rivals from the App Store and Google Play now.

This article is sponsored as part of Steel Media Preferred Partners.

Simon Reed
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