Behind the Scenes: The Android Mobile Casino Experience

Behind the Scenes: The Android Mobile Casino Experience

Feb 19, 2018

The Prodigious Growth of the Mobile Market
Global Mobile Users: Source – ComScore

It comes as no surprise that mobile Internet now outstrips desktop users by a long margin. This was boosted by low-cost Internet (Wi-Fi, 3G and 4G), cost reductions with Android smartphones and tablets, and a burgeoning middle class in China and India.
Personal Use of Devices: 2017 – Source – OfCom

According to an OfCom communications report, users in the UK and the US spend 66 and 87 hours per month respectively browsing the web on their smartphones. The KPCB statistics for 2015 indicate that US mobile usage accounted for 51% of all time spent on digital media.
Smartphone Market Share – Source: DAZEINFO

Smartphones dominate over tablets, laptops and desktops by a long margin. This was confirmed by OfCom research in 2017.

Android vs iOS – The Growing Divide

The leading mobile operating systems are Android and iOS. In terms of their worldwide market share, Android has led iOS (iPhone) since 2012. The stats reveal the following:

  • Q2 2012 – Android 69.3%; iOS 16.6%
  • Q2 2013 – Android 79.8%; iOS 12.9%
  • Q2 2014 – Android 84.8%; iOS 11.6%
  • Q2 2015 – Android 82.8%; iOS 13.9%
  • Q2 2016 – Android 86.2%; iOS 12.9%
  • The remaining percentages are filled by Blackberry and Windows Phone OS. There are also strong geographic trends. iOS dominates in Australia, New Zealand, Scandinavia, the United Kingdom, and France. Android is dominant in Mexico, South America, Russia, Eastern Europe, Africa, Asia, and Indonesia.

    Android devices are significantly cheaper than iPhones. According to Forbes Magazine, the typical price of an iPhone is around $687, while that of an Android smartphone is $254.

    The Challenges of Mobile for Web Developers

    AMP HTML, JS, and Cache – Source: AMP

    Web developers face unique challenges when setting up a site that is mobile friendly. Today, websites have adopted a mobile-first policy when it comes to the user experience. Everything begins with smartphone functionality. Website developers that begin with a PC-based platform (desktop) typically encounter problems when they try to optimize for mobile afterwards. Desktop features may be visible to the end user, while they are invisible to the mobile user. The biggest challenge on mobile though is load time. Mobile is significantly slower than desktop and this is problematic.

    Maintain Traffic Flow

    If a website only functions optimally for PC-based users, it stands to lose considerable traffic among mobile users. Web developers must juggle multiple issues such as navigation, functionality, speed, and quality. Menus, clickable links, and design need to be optimized.

    Most of the plug-ins that are currently available are iOS optimized, and create challenges for the UX on Android. Online gaming platforms are dependent on the audio-visual prowess of their offerings to create a wow factor with players. If the games cannot be seen, or optimized on mobile, the online gaming platform loses out. This concept is known as maximizing on-screen real estate.

    Challenges for Online Casino Webs Developers


    Web developers must create mobile friendly platforms for all devices. This includes pixel intensity, responsive design (creates increased liquidity for screen adjustments), greater interactivity with buttons, slide and swipe functionality, tilting, flipping and shaking options.

    Leading online casinos are making it easier for players to enjoy a rich mobile casino experience through a single web page for iOS and Android. The mobile game offering can be accessed from a hub page. This is an effective way to promote the mobile casino’s offerings. This presentation and design eliminates many of the challenges that web developers face with mobile users. The Android and iOS apps each have a unique interface. When mobile players click to play, they will automatically be presented with a full range of gaming options optimised for their device.

    Google’s Mobile First Indexing

    In 2016, Google announced that its search index will rank sites with a mobile-first approach. The algorithmic code of Google’s crawlers understands structured data and ranks pages and sites via the mobile-first index. According to Google, the majority of people are using their smartphones and tablets to access websites nowadays. The lag effect of PC-based ranking remains, however the Smartphone Googlebot is now crawling across websites and ranking them accordingly. Luckily, webpages that have already implemented responsive design and feature dynamic serving are good to go. The mobile first index is here and it’s reshaping the way web developers are creating pages, apps and enhancing their SEO efforts.

    What Are Google AMP Pages and How Can They Help?

    Mobile websites take much longer than PC/desktop to load, and this has been one of the greatest challenges to mobile functionality. A viable solution to the load time challenges with mobile comes in the form of Google AMP pages. AMP stands for accelerated mobile pages, and it is an open source project aimed at enhancing the speed, delivery and quality of mobile functionality. This ensures higher levels of engagement, increased ROI, greater flexibility and quicker load times. Accelerated mobile pages make it much more enticing and engaging for players to go the mobile route.

    Google AMP allows websites to rank better on mobile, and this is good news for search engine optimization (SEO). Since most users abandon a website if it takes more than 3 seconds to load, it’s important that sites are mobile friendly. Most mobile sites don’t load in 3 seconds; in fact, most take 10 seconds to load. And if you’re using 3G Internet, this can be as much as 19 seconds. Google AMP is 4 x faster than a standard HTML page and it’s designed for rapid loading. There are no known downsides. To get started, all that’s needed is an extension, plug-in or module on a content management system such as Joomla, WordPress, or Drupal. Then it’s off the virtual casino games – wherever you may find yourself.

    This article is sponsored as part of Steel Media Preferred Partners.

    Luke Frater
    Connect with Luke Frater // email