Oct 19, 2010
Sony’s Crackle service for streaming movies and television shows has “Snap, Crackle, and Popped” its way to Android. They offer a variety of subscription plans that start at $4.99 a month for unlimited viewing. You must first download the free Crackle application which features free minisodes (short 5 minute edited clips) and hundreds of free Crackle Originals. Once you have downloaded the free Crackle app you can then unlock content by purchasing one of their subscription plans.
This is all very interesting considering you can view Crackle’s full online catalog for absolutely free via their website Crackle.com. Another interesting fact: Crackle presents its videos in the Flash Video format. This means all you Froyo users with Flash can just take advantage of this service by connecting straight through the website.
Aside from the fact that they feel the need to charge for a service they already offer for free, their selection of movies resembles the movie rollback bin at your local Walmart (not a real strong selling point). Now that I’ve gotten all the bad out of the way, let’s try to look at some good points. The fact that you can unlock Crackle’s content by the month makes for an easy an affordable way to watch some movies or TV shows if you end up needing to kill some time. $4.99 is about what you would expect to pay for a single movie at your local hotel. So if you find yourself an unfortunate casualty of a delayed flight and have no other forms of media, Crackle could prove useful.
Sony’s Crackle app is available and can be download via the Android market. For more information on their service and content, be sure to check out their site. I hope they rethink their price position or offer some better content if they plan on competing with the likes of Bitbop, Hulu, Blockbuster, Slingplayer and Netflix (just to name a few). I don’t think they are really going to win over the crowd with the whole “We’re the first to do it on Android” pitch.