Oct 27, 2014
mobli Media has announced MIRAGE2.0, an updated version of its ephemeral instant messaging app. We got the chance to speak with CEO Moshe Hogeg. “Ephemeral messaging imitates the feeling of a natural, real-life, unrecorded conversation.”
MIRAGE was launched by mobli in July 2014. The stand-alone app is an instant messaging platform that enables users to send and receive messages that disappear after a few seconds. The app’s interface is based on a one-tap principle. As soon as the user opens the app, all of their contacts are immediately available. Even if a contact does not have the app installed, they can receive the message from a link via SMS.
MIRAGE is focused around ephemeral messages: messages that disappear just seconds after the receiver opens them. CEO of mobli Media, Moshe Hogeg, thinks that these kinds of messages are important, because of the way that people communicate in real life. When we say something, the message will disappear as soon as the receiver heard it and there is no non-technical way to retrieve them.
This form of communication is very different when compared to digital communication, where the reader or viewer can always look back at what he or someone else said. “The first generation of communication apps focused mainly on providing us with ways to communicate that were not possible without technology. However, we are now seeing a break away from these forms of now ‘traditional’ communication technologies”, says Hogeg.
“Ephemeral messaging imitates the feeling of a natural, real-life, unrecorded conversation. People are seeking out messaging apps that enable a sense of light, easy and free conversation. We don’t need to examine every word, or make sure that every picture is exactly right. It frees us to have a normal conversation, digitally.” Also, Hogeg would like to point out that nothing is recorded or stored. “It’s making our digital communications real.”
MIRAGE is an app where people can send text, voice, photo and video messages within one application. However, Hogeg doesn’t think that there are ‘too many’ options, compared to apps specifically designed to do one thing. “The user interface is incredibly simple and easy to navigate. Everything can be done with one simple tap.”
“In fact, I think that because we have created an app where users can very simply switch between voice recordings, photo messages, video messages and text messages, whether sending these to an individual or a group, we are making the experience for our users much easier because they can come to MIRAGE, and do all of these things within the one app simply by tapping and swiping the screen. It’s that simple.”
And what it gives them in return is one single app that they can enter to have their online communications that comes with an “incredibly fun and empowering feeling of spontaneity and privacy that emulates their offline interactions”. The MIRAGE app, designed to take the dynamic, spontaneous and unrecorded essence of offline communications into the digital world, is now available in the Google Play Store.