Google Tightens Restrictions on Ads and Payment Processors

Google Tightens Restrictions on Ads and Payment Processors

Aug 7, 2012

Google has recently clarified some of their developer rules on Android, particularly with advertising and in-app purchases.

Ad restrictions are tighter; now apps’ ads are considered part of the app as well, and content in ads that violates the Google Play Developer Terms will be cause to get an app rejected. As well, apps cannot install shortcuts or change system settings without explicit user permission.

The requirement for in-app purchases is tighter now, as apps “must use Google Play’s payment system as the method of payment.” This essentially locks out third-party payment processors from Google Play. Now, the policy is actually far more lenient than Apple’s, where nowadays even Amazon can’t sell books or movies directly through their apps. Google specifies that “where payment is for digital content or goods that may be consumed outside of the application itself,” then it can go outside of Google Play’s in-app purchases. Physical goods and services purchases are also exempt.

Source: Pocket Gamer

AppFlood: PapayaMobile’s Way to Drive Down User Acquisition Costs?

AppFlood: PapayaMobile’s Way to Drive Down User Acquisition Costs?

Jul 13, 2012

PapayaMobile has launched a new ad network that is designed to help make it easier for app developers to acquire new users at low or even no cost. AppFlood is based around developers essentially trading traffic among each other. Developers who sign up essentially get credits that they can spend on placement in other AppFlood apps. Every time that an app is installed from AppFlood, that developer who helped drive the download gets an extra credit. So, apps that promote more games get promoted more. This essentially serves as a 1:1 marketing exchange between a variety of apps in the program. It’s designed to try and reduce new user acquisition costs by essentially dropping them to zero by way of making it an even exchange. As well, PapayaMobile is claiming to not take any revenue off of the service, as it is 100% free, though it it has a long-term effect at decreasing user acquisition costs, then it may wind up benefitting them and any of their advertising initiatives. Several developers and publishers including BulkyPix, Pocket Gems, and Tatem Games are already using the service, available from the AppFlood website.