AppFlood: PapayaMobile’s Way to Drive Down User Acquisition Costs?

AppFlood: PapayaMobile’s Way to Drive Down User Acquisition Costs?

Jul 13, 2012

PapayaMobile has launched a new ad network that is designed to help make it easier for app developers to acquire new users at low or even no cost. AppFlood is based around developers essentially trading traffic among each other. Developers who sign up essentially get credits that they can spend on placement in other AppFlood apps. Every time that an app is installed from AppFlood, that developer who helped drive the download gets an extra credit. So, apps that promote more games get promoted more. This essentially serves as a 1:1 marketing exchange between a variety of apps in the program. It’s designed to try and reduce new user acquisition costs by essentially dropping them to zero by way of making it an even exchange. As well, PapayaMobile is claiming to not take any revenue off of the service, as it is 100% free, though it it has a long-term effect at decreasing user acquisition costs, then it may wind up benefitting them and any of their advertising initiatives. Several developers and publishers including BulkyPix, Pocket Gems, and Tatem Games are already using the service, available from the AppFlood website.