The Hills Are Greener: Why the Apple Store is Such an Advantage for Apple

The Hills Are Greener: Why the Apple Store is Such an Advantage for Apple

Jan 16, 2012

The biggest benefit of the cohesive Apple experience can be seen at Apple Stores. They can be annoying to just window shop in – everything seems overpriced, there’s usually way too many people in there, and the salespeople seem really pushy. But for those actually going in to shop and buy something, the experience is actually really nice. I was buying a Mac mini recently – I’m a writer, podcast editor, and owner of multiple iOS devices, it’s a wonder I haven’t bought one before now – and the experience was absolutely pleasant. The employee helped me out, answered all the questions I had, showed me how to use the nifty-but-pricey Magic Trackpad (which was worth it), and convinced me that I should find it precise enough, otherwise I could just return it. He then processed my order right then and there with the Apple Store iPhones with credit card readers, and I left, Mac mini and Magic Trackpad in tow, feeling very satisfied with the whole experience.

However, the ability for Android to have similar stores just does not really exist. This is due in large part because of the fact that many different variations of Android hardware exist, and they are so tied down to different carriers, that creating a legion of Android “Geniuses” would be practically impossible, as opposed to the Apple product line that only refreshes every few months.

Google could launch their own Nexus stores, and maybe sell Chromebooks along with them, but would people want to actually go into these stores? Apple does have that kind of positive emotion attached to it with people that Google doesn’t really have, though Google is trying with their new ad campaigns. And could they be done in a way that doesn’t just mimic Apple Stores, like what Microsoft has done with Windows Stores? I was at a shopping center in Seattle, and there was an Apple Store to my right, and a Windows Store to my left. The only thing that was different about their exteriors was literally the Windows logo.

These might just be one of those advantages that Apple is crafting for themselves – the ability to sell products consisting solely of their own brand, because people want them just that much. Unless Google can find a way to craft their own identity with Android, this may just lead them to always be considered secondary to iOS and Apple, because of that centralization.

Image Credit: Neil Bird