May 4, 2011
Rdio, the subscription music streaming service, is coming to Verizon’s V CAST Apps on Android. The app, which allows users to stream and download unlimited amounts of music on a subscription basis from the web, is getting direct carrier billing to Verizon customers, so customers can just pay for the service with their monthly phone bill automatically, eschewing the hassle of having to share credit card information directly.
Considering that carriers like Verizon once tried to launch their own methods of selling mobile music in the past, this is just another nail in the coffin of carrier control over users’ phones and where they get the content on those phones from. While this is still coming to a carrier-specific App Store, and the app will still be available through other app stores, this just shows how the carriers are changing when it comes to mobile music – where they once sought to take a piece of the pie, they are now willing to support others’ services. However, granted that this is coming to Verizon’s own app marketplace, this may be the new battleground for carriers to try and use to their advantage.