Dec 3, 2012
Let’s compare the approach of Apple and Google.
So Google has a hot new phone on their hands. It’s been sold out for weeks. They finally get in, or at least release, new stock of their new phone. They announce when they’re selling it. It sells out in seconds. Literally: I’m sitting at my iPad shortly after I notice the clock turn to 2:00 pm central on a Tuesday afternoon, and the Nexus 4 is sold out. Already. And there’s no recourse, no preorder process for future batches, nothing. In short, if I want a Nexus 4, I’ve got to wait.
Now look at Apple’s website. Try to buy an iPhone from them. Why, they are quite happy to sell you an iPhone well in advance. They’ll give you an estimate of how long it’ll take to get your shiny new piece of Apple ephemera. They’ll even let you go to pick up your shiny new toy from an Apple Store if there’s one in stock. It works all too well.
I suppose that as a tech addict, it should fail to surprise anyone that I have an iPhone 5 now, considering that the unlocked one finally went on sale? Yup, I’m back on the dark side. Sure, it makes sense for me considering I also love doing iOS reviews, but I also admit that it was something of an impulse buy because I couldn’t get the Android phone I wanted. The Galaxy S III is still a really nice phone, but something was calling me elsewhere. The lure of a cleaner, stock experience, and if Google wasn’t going to give it to me, Apple was.
Now granted, in this situation of selling phones directly to customers, Google doesn’t have the kind of retail and e-commerce experience that Apple does. But still, to be in a position where people that want your product pretty much can’t buy it? It seems like a bad experience. It may build up hype, yes (their phone sold out in an amount of time best measured in seconds), but it’s also a bad experience for people who actually want the phone and not just the hype. And if the reports that Google’s probably backordered for a month during one of the biggest shopping periods, when people will be wanting new phones, are true? Well, it’s just a mess. Good for Google that they have a phone that people want, but they need more stock. They can provide it with the Nexus 7 â€“ it’s time they do it with the 4 as well.
I’m still rocking my Nexus 7, as it is: it’s still a great tablet, after all. But it is weird, making the transition back to iOS as my primary phone and notification source. If only you could have sold me a Nexus 4, Google, I was ready!