Feb 20, 2015
The internet is a wonderful place.
It’s all about the content. Meme videos. Music clips. Technological reviews. News analysis. Satire. And a whole, whole lot more.
Yep… it boils down to so much content, and so little time. Samsung’s Milk Video looks to be the bridge in the process, a service that pulls in video from a host of sources, and gets smarter as it goes.
Opening up the app the first time gives an idea of the breadth of offerings; off the bat, one gets to see an interesting swathe of options with regards to channels to pick from: Jimmy Kimmel Live, Laugh or Die, The Tonight Show, NBA, HuffPost Live, Engadget, Android Authority, VEVO and a whole lot more. The basic concept is to “follow” channels, and said channels will then show up in the users feed.
Then in the feed, the channels are stacked upon each other vertically, and tapping on any video makes it play embedded in the feed. Switching to landscape allows the app user to consume video full-screen, which is a nice feature. Also, videos can be acted upon from the feed; long-pressing (or tapping the three-dot menu at the top right) a video gives one the options of saving a video, formally “liking” it, or even sharing using on-device utilities like email or social networks. To do any of these operations though, one must have a Samsung account, Google account or a Facebook account.
Altogether, it works well as an aggregator, with videos playing smoothly. Content providers continue to increase, and for music lovers, the presence of genre-specific VEVO channels is huge. Sadly, the ad-free goodness is restricted to owners of specific Samsung devices — no tablets — and as such, this is an unabashed exclusive directed at a specific set users. Still as an anchor service, it does resonate surprisingly well.
For folks who do a lot of video — and who doesn’t — it is a more than just an enjoyable diversion.