Why the Nexus 7 Won’t Be Getting Exclusives Like the Kindle Fire Does

Why the Nexus 7 Won’t Be Getting Exclusives Like the Kindle Fire Does

Jul 3, 2012

Google has fired their official shot into the domain of 7-inch tablets, the Nexus 7. Naturaly, this stands in opposition to the Kindle Fire and Nook tablets, which use Android but don’t give any money to Google by using their own stores, all thanks to Android being free and open source.

Of course, the advantage that Google has over Amazon and Nook is that their store is still the largest, and big publishers like EA and Gameloft are going to publish their games on Google Play. For Google, getting Nexus 7 support will just be a matter of getting them to ensure that the games actually work on the device. Given that it’s got a standardized chip set in the Tegra 3 and stock Android, that shouldn’t be a huge burden. The question may just be if Google wants to try and get exclusives to the Nexus 7, if at least to keep publishers from going to the Amazon Appstore. At worst, the Nexus 7 serves as a gateway to all the Tegra 3-exclusive games that are out there. Odds are that if this does well, that Nvidia might hold off on pushing for games to exclusively support that next Tegra chip if and when it arrives.

EA and Gameloft just fired salvos back and forth with new titles that will launch for each platform: EA is bringing 8 titles including NBA Jam to the Kindle Fire, while Gameloft announced that they would be optimizing some of their recent titles for the Nexus 7, including N.O.V.A. 3 and The Amazing Spider-Man.

The thing that will stop Nexus 7 exclusivity is that the Kindle Fire does have a huge install base, so not supporting it for developers to make money. So, beyond any Tegra-3-exclusives, don’t count on the Nexus 7 to get much in the way of exclusive content, though Google will surely be working to make sure that they make it an attractive option for gaming, as its chipset already ensures.