Jun 8, 2011
While OS manufacturers make moves to centralize their social gaming services, with Apple increasing the feature set of Game Center, and RIM purchasing Scoreloop recently, OpenFeint is continuing to try to find ways to survive and remain relevant. OpenFeint’s goal has been to stress cross-platform compatibility as part of their business model; this is evident both when I spoke to CEO Jason Citron on The Portable Podcast about OpenFeint, and looking at their lineup of features. OpenFeint has focused on filling in the gaps between platforms, and to augment services like Game Center on iOS. Their newest feature is GameFeed, which is a news feed of OpenFeint games, no matter what platform they are being played on, that users can track and follow. As users’ friends complete challenges, unlock achievements, and set new high scores, users can keep track of this through GameFeed, and can use this as motivation to play the games their friends play more frequently. As well, this serves as a discovery service for new games as their friends start playing them as well. GameFeed will also suggest new friends to OpenFeint users, and suggest new games for them.
Jason Citron, CEO of OpenFeint says that “We believe mobile games should connect people, whether they’re living in distant corners of the planet or using completely different mobile operating systems. GameFeed connects people by taking a simple act, like finishing a level or posting a high score, and turning it into a meaningful, cross platform shared experience. GameFeed will help form and strengthen relationships on the network â€“ connecting Android and iOS gamers in ways that make playing games far more engaging.” OpenFeint claims that with just one line of code, games can become enabled for GameFeed. The service is currently in private beta to developers, and will launch later this year.