Feb 15, 2011
One of iOS’s biggest games has been Words With Friends. The Scrabble-inspired word game, developed by Newtoy, has been successful enough that it has been a perennial top selling app on the iPhone App Store, including reaching back up to #5 this past week as the Verizon iPhone 4 released. Newtoy has become successful enough because of the game to have collaborated with major mobile publisher ngmoco:) on social farming game We Rule (which has become a lucrative franchise for ngmoco:) on iOS), and this past year, Newtoy was acquired by social gaming giant Zynga, of Farmville fame. A big impetus for this acquisition is to get Words With Friends outside of the confines of iOS, as Words With Friends is now available on Android.