Sep 9, 2014
In a move that has been expected for at least a few weeks, Amazon has just made its Amazon Instant Video service available to compatible Android devices, via an update to the Amazon app.
For Amazon Prime customers with non-Amazon devices, this is big news, as the services was formerly restricted to devices in Amazon’s ecosystem and iOS devices. Now, folks with compatible devices with access to the Amazon AppStore can get the necessary add-on to make the video content available on their Android-powered devices.
This move has been hinted at earlier. In July, reports noted an Amazon executive stating an Android release was “imminent.” The move seemingly indicates a tiny shift in Amazon’s mobile strategy.
To get the app, one has to download/update (and be signed into) the Amazon app; accessing a video will prompt the download of the Prime Instant Video app (which seems to be only available in the Amazon AppStore). Now, with internet connectivity, streaming is possible on phones and tablets.
As with a lot of things Amazon, the service is restricted by geography; it is available in USA, and some parts of Europe.