The Hills Are Greener: Android’s Place in a Multiplatform World

The Hills Are Greener: Android’s Place in a Multiplatform World

Jun 4, 2012

Recently, Distimo released a report talking about the different strategies that developers should use if they wanted to achieve success on multiple platforms, along with important statistics on how many downloads the top 100 free apps are getting daily. On Google Play, the number is approximately 4 million, with the iPhone App Store getting 82% of that, the iPad App Store getting 20%, Amazon Appstore getting 10% of that volume. While combined, the App Store represents more than Google Play, combined with the Amazon Appstore, Android gets more free downloads than iOS. Revenue among top-grossing applications is a different story, with $1.9 million being made daily by the top 200 grossing applications (including paid apps in the list) on the iPhone App Store, 64% of that on the iPad, and 29% on Google Play.

It confirms a lot of what was previously known: Android has a lot of users, but they were not as willing to spend money as iOS owners are. The story of Stardunk getting 1/3 of the revenue per user holds true, though getting more downloads appears to be the exception to the rule. Remember that Godzilab claimed that releasing higher-quality apps may be the key to success on Android; considering that Android still gets a fraction of the game releases as iOS does, there’s the possibility that the reason Android doesn’t make as much money is simply because the pool of games that would make a lot of money on Android is that much smaller, especially with the lax submission standards on Android.

Yet, we can’t forget that releasing on multiple platforms comes with a cost. As independent developer Bruce Morrison (who formerly worked for ngmoco) points out, maybe developers don’t want to go to Android. Maybe emotions will play a part in their decisions. Maybe expanding out to include Android support isn’t worth the headaches and additional staff potentially needed to release on Android. Or in the rare case, the other way around.

Not everyone is out to conquer the world with their apps. Maybe some people are just out to make games and apps that are fun and useful, and will possibly help them make a living, or even just some money on the side. Going multi-platform just may not be in the cards for many developers, and that may be what continues to hold Android’s app library and revenue possibilities back.

Free to Play Games Becoming Big Business on Android, as Game Insight and Godzilab Attest To

Free to Play Games Becoming Big Business on Android, as Game Insight and Godzilab Attest To

Aug 23, 2011

Free to play and freemium games are becoming huge business on mobile app stores. The revenue growth has been massive on iOS, and it’s starting to become big business on Android. Right now on the Android Market, 9 of the top 10 grossing games are all free to play games. Curiously, the only premium app on the top grossing list is actually a $4.99 game, Homerun Battle 3D. The first $0.99 app to show up on the list? Cut the Rope, at #17.

The top 2 games, Paradise Island and My Country, are both from one publisher, Game Insight. Both of their games, My Country, and Paradise Island, are social games that emphasize task completion and world-building. My Country launched on August 10th, and has over 500,000 installs as of publication. Game Insight is seeking to release more free to play titles on Android, with Crime Story set to be released soon.

As well, Stardunk developer Godzilab has reported seeing some financial success on the Android Market, as discussed in a recent blog post. While the average revenue per user on Android has been one-third that of the revenue on the iOS App Store, this has been mitigated by greater download numbers on Android. There is no paid version of Stardunk on Android like there is on iOS; all the revenue has come from ads and in-app purchases. Interestingly, Godzilab will be releasing iOS physics puzzler iBlast Moki on Android Market, but as a premium app.

Because Android Market’s in-app purchases are still a relatively new thing, the top grossing list might not even include all games supported by in-app purchases; developers using systems like Papaya could also be generating revenue that isn’t being tracked by the Android Market. If anything is to be learned, it is that the nature of revenue generation on mobile operating systems is drastically evolving before our eyes.

Three Popular iOS Games Hitting Android This Week

Three Popular iOS Games Hitting Android This Week

Jun 21, 2011

The Android gaming library is getting a major kick in the pants this week, with 3 notable and addictive titles from iOS making their way to Android this week.

StarDunk: Released on Monday, June 20th, this freemium space basketball game featuring cross-platform multiplayer was reviewed here on Android Rundown. Click here to read our site’s review of the game.

Peggle: PopCap returns, after releasing Chuzzle and Plants vs. Zombies as limited time exclusives on the Amazon Appstore. Peggle continues the same tradition, releasing first on the Amazon Appstore before eventually hitting the Android Market at some point (they are not available on the Market at the present time). Peggle will continue this proud tradition, and should be free at time of publication, until approximately midnight Pacific time. So jump on it!

For those who haven’t played Peggle, it’s sort of a pachinko-meets-Puzzle Bobble game where balls are dropped from the ceiling, with the goal of taking out orange pegs on the board, and trying to get the ball in the basket on the bottom to get an extra ball. The game has proven to be extremely addictive across whatever platforms it has made its way to, and the Plants vs. Zombies port was faithful to the gameplay, although the aspect ratio rendering was askew. Click here to download Peggle from the Amazon Appstore, and keep an eye out for our review.

Cut the Rope: Is ZeptoLab’s iOS hit is about to be cut loose from iOS exclusivity and dropped into the game-hungry mouths of Android owners? An Android version has been mentioned before, and a Twitter account is going around teasing that an Android version of the game is coming this Friday. No immediate word on whether or not this will be published by Chillingo, the publisher on iOS, or if this will be self-published by ZeptoLab. We’ve reached out to Chillingo for comment and confimation that the game will actually be released this Friday, in case this is just a mean prankster.

At worst, this serves as a nice reminder that this is coming to Android at some point, after the demo video released earlier this year. The game involves trying to get a piece of candy hanging from a rope into the mouth of Om Nom, a cute if not needy little creature. Later levels involve elements like ropes that materialize when the candy comes in proximity to them, and even portals. We’ll find out soon if Om Nom will be devouring candy on Androids worldwide, or if Android gamers will be imitating Om Nom’s disappointed face at being fooled.