Feb 4, 2011
[Update 2/7: Angry Birds Valentines Edition now available in Seasons update.]
[Update 2/5: Today Rovio rolled out a “Ham Em High” update giving us 30 new western themed levels (along with more marketing). Go get it now.]
American Football reeks of pork products. From hot dogs, to ribs, and even though NFL footballs are made using cowhide, we refer to them as pigskins. It seems those beloved Angry Birds have caught wind of this pork parade and are planning a secret attack during Super Bowl XLV.
This Sunday during Super Bowl XLV, 20th Century Fox and Rovio will make Super Bowl commercial history when a 30-second advertisement for upcoming animated picture event RIO becomes the first-ever to air with an embedded code. This embedded code will unlock a special level in Angry Birds and information on entering a sweepstakes to win a trip to RIO’s world premiere in Rio De Janeiro. This newest marketing campaign feeds into the recent announcement of a special Angry Birds RIO edition that will be launching the same day as the motion picture premiere.