Jul 19, 2013
Austalian PR firm Surprise Attack announces Australia’s first independent games label: Surprise Attack Games. The label plans to focus on all platforms, including PC, consoles, and mobile, and to partner with independent development teams in the local area to help market, distribute, and secure funds for projects. Surprise Attack Games already has three games signed to its label, including Particulars, Wolfdozer, and Burden.
â€œOur vision for Surprise Attack Games is to build a new kind of publisher, inspired by the indie record labels I loved growing up in the 80s and 90s,â€ commented Chris Wright, Founder and Managing Director at Surprise Attack, in a press release. â€œThose labels werenâ€™t some separate corporate entity that came in at the end to handle the commercial stuff, they were an integral part of their local creative communities and they helped lift up those communities as a result. Thatâ€™s our goal, too; ultimate success for us is to be part of tomorrowâ€™s superstars of game development reaching their potential.â€