Aug 13, 2015
It’s the question that plagues smartphone vendors and app developers since the dawn of pocket computing: what do users really want?
Peel, the popular remote replacement application, recently commissioned a survey to find out, and the answers are interesting.
Per the official summary:
– Over 52% of 1000 Android users surveyed say that remote functionality is important to their next phone purchase.
– Of the 400 iPhone/iPad users surveyed, 42% are interested in an IR blaster in their next phone.
– Perhaps most importantly, Android users identified smart remote functionality as a key factor in upgrading to a new smartphone, second only to advanced camera features.
Clearly (according to this survey), TV control is an important feature with regards to selecting specific Android devices.
Here’s a nifty aid that quantifies the collected data visually:
Peel Co-founder and CEO Thiru Arunachalam talks about the increasing use scenarios for smartphones. â€œWhile they have emerged globally as a major new use case for smartphones, universal remote capabilities are even more desirable in developing regions because of the wider range of devices they can control in the home such as air conditioners, ceiling fans and heaters,â€ he says.
It is definitely an interesting batch of data, and it points to the fact that more people look to see that their smartphone hardware does, well, more.
For more information, check out Peel Smartphone app page. More analysis can be gleaned from Peel’s blog post.
via Peel Blog Post]