Tapjoy Partner Apps Get Halloween-themed Updates

Tapjoy Partner Apps Get Halloween-themed Updates

Oct 27, 2014

Tapjoy is letting folks know that some of its partner apps are getting Halloween-inspired updates.

The press post (edited for Android specificity) is below:

It’s that time of year again, when black cats saunter suspiciously through the streets, cobwebs cover every corner, and jack-o-lanterns light the night with their eerie glow. All of which can only mean one thing – our favorite apps are getting a special Halloween update!

Dozens of Tapjoy partners are updating their apps for the holiday, and below we are highlighting for you some of the most notable updates. Be sure to check out all the scary fun, and look for the upcoming Tapjoy.com currency sale to earn bonus virtual currency in most of the apps mentioned here.

The Price is Right Bingo, by Ludia

Come on down! You’re the next contestant on The Price Is Right Bingo! Play the bingo game based on the longest-running game show in television history. The latest version includes an all-new Halloween room with special, spooky gameplay. A new collection is available to help you unearth your favorite monsters, and you can get the Daub-for-your-life while it’s still available (the daub, not your life!).

Battle Camp, by PennyPop

Dare to clash with rampaging dragons and fire-belching warthogs? Then join Battle Camp, a persistent virtual world filled with legendary monsters and ancient evils. Get the latest update featuring a new Halloween virtual world, where you must fight the demon boss. Get exclusive Halloween monsters and costumes! Update available beginning a week before Halloween. Event is on now!

Kill Shot, by Hothead Games

Zombies have overtaken the local county fair in this sniper-based First Person Shooter game, and it’s up to you to contain the outbreak. The new version of Kill Shot features five different types of zombies: Walkers, Runners, Armored Dead, Blisters and Hurlers, all depicted in stunningly horrifying 3D. Players must choose their favorite weapon from among a selection of high-powered guns, including a brand new Anti-Zombie Rifle, to seek and destroy the zombie hordes before it’s too late.

Growtopia, Robinson Technologies Corporation

This creative sandbox platformer MMO gets a scary makeover complete with ghosts, goblins and haunted mansions. Explore a universe of over 70 million user-created worlds, all persistent and connected to each other, and check out all the Halloween-themed worlds created for the holiday.

Family Feud 2, Ludia

Survey says…it’s time to play Family Feud & Friends 2. Enjoy new graphics, all new surveys and special twists allowing you to boost your scores. This spooky Halloween update makes playing everyone’s favorite community game even sweeter. Enjoy Halloween-related questions and new, unique medals, plus discover the all-new tournament mode!

The Sandbox, Pixowl

Zombies, Mummies and other creatures of the night are available in the latest version of this world-building, hidden-gem game. Craft your spooky worlds and share them in the Online Gallery during this Halloween season!

The games are all available on the Play Store.

[Source: Tapjoy Blog]

Turbo FAST Review

Turbo FAST Review

Feb 25, 2014

PIK POK usually spawns interesting games, and as such, having a look at Turbo FAST could hardly be looked upon as an imposition. Loosely based upon DreamWorks movie and television series, it highlights the tale of snails who dare to dream to live a life of speed.

It’s a racing game, and a good portion of the ambiance is based upon the creative prowess of the developer. The snail raceways are quite intricate, and rendered with three lanes of windy, challenging “road.” There are natural slow-down areas, and also boost sections built in. These boost sections are reminiscent of the speed boosts in Mario Kart in placement and functionality. It’s a colorful explosion of color, with fairly believable physics and animations that will have players mentally skidding.

It incorporates different choices with regards to controls: tilting, tapping, virtual joysticks and touch; I like this attention to detail.turbo1

Another key element are the tomatoes that line the raceway. These tomatoes can be collected by contact, and are valuable as they serve in-game cash. The placement of the tomatoes makes for collecting them a bit harder, as more risks need to be taken.

Racing proper is all about beating other jet-pack toting snails while competing in leveled “cups” so as to graduate to higher licenses which allow one to race against tougher competition. This career mode type of gameplay just works, as it allows one to race in chunks. Tomatoes are key, as upgrading equipment and attributes are important with regards to being competitive. There are pre-game boosts that can be bought (like extra speed or opponent inhibitors) and then it’s off to race. The races are quite enjoyable, and some actually end in photo-finishes. Tomatoes earned and accrued benefits are tallied at the end, and winning always provides the best payout.

I like that the game isn’t miserly with the tomatoes; it doesn’t feel necessary to shell out real cash, and the ads show other means of accumulating tomatoes (the game is compatible with Tapjoy). I think the menu is a bit busy, but hey.

All in all, it a solid entry, and has that rare ability to be companion game that encourage folks to watch the movie/show that inspired it.

Good job, PIK POK. Well played.

PapayaMobile and Tapjoy Announce New Social Marketplace

PapayaMobile and Tapjoy Announce New Social Marketplace

Nov 18, 2011

PapayaMobile and Tapjoy are coming together to expand the reach of both of their products, through what they are calling a Social Marketplace.

How it will work is by leveraging an important part of each’s services to improve the other. Tapjoy’s service incentivizes app downloads in games by offering in-game rewards for downloads. What the Social Marketplace will do is utilize recommendations based on Papaya friends, so games that are more in line with the user’s tastes and with what their friends are playing will be prominently featured. The companies claim that this will allow consumers to see more relevant ads that are targeted for them, and developers will see better engagement and monetization from these users.

According to Mihir Shah, CEO of Tapjoy, “Our entire business is built around delivering as much value to consumers as possible, and clearly there’s considerable value in helping them discover new games based on what their friends are playing. PapayaMobile’s social network has the scale and reach, particularly across the U.S. and China, to help make our ads further targeted and more engaging for users.”

Si Shen, CEO of PapayaMobile had similar favorable things to say about Tapjoy. ““Tapjoy is the industry leader when it comes to ad networks that deliver proven, effective distribution and monetization. By teaming with Tapjoy for a Social Marketplace, we’ll be able to offer game developers the very best advertising solution.”

The push for advertisement monetization on Android will likely be important for Tapjoy, especially as opportunities are reduced on iOS. Their service of incentivized app installs was shut down by Apple a while back, and recently, Temple Run was removed from the App Store by Apple for their incentivized video ads. Google is far less restrictive on these policies, and thus this could allow the platform to thrive as an alternate source of monetization for free apps.