Jul 25, 2013
Ubuntu Edge, the Ubuntu for Android flagship smartphone by Canonical, has had an interesting few days on IndieGoGo. Asking for $32 million (which if funded would be the largest crowdfunding success by a wide mile), they hit about 10% of their goal on day one. However, pledges hit a brick wall on day two, for what seemed like one big reason: the $600 tier disappeared as it was limited to one day and to the first 5000 backers. The default $830 tier wasn’t attracting the same kind of attention.
This seemed likely: $600 for an unlocked phone of those specs would be a bargain for many. $830 seemed to scare off potential backers, likely because the “bargain” factor had disappeared.
Well, Canonical has reintroduced lower pricing tiers. There’s 1,250 phones at $625 (sold out), $675, $725 and $775 pricing tiers, with 2 for $1400. The funding has picked up the pace, but it’s going to be a long way to get to $32 million.
This project is well worth watching: not only would this set crowdfunding history, it could also have a serious impact on the Android hardware market as a whole.