Will Ubuntu Edge’s New Pricing Tiers Help Push the IndieGoGo Campaign to Success?

Will Ubuntu Edge’s New Pricing Tiers Help Push the IndieGoGo Campaign to Success?

Jul 25, 2013

Ubuntu Edge, the Ubuntu for Android flagship smartphone by Canonical, has had an interesting few days on IndieGoGo. Asking for $32 million (which if funded would be the largest crowdfunding success by a wide mile), they hit about 10% of their goal on day one. However, pledges hit a brick wall on day two, for what seemed like one big reason: the $600 tier disappeared as it was limited to one day and to the first 5000 backers. The default $830 tier wasn’t attracting the same kind of attention.

This seemed likely: $600 for an unlocked phone of those specs would be a bargain for many. $830 seemed to scare off potential backers, likely because the “bargain” factor had disappeared.

Well, Canonical has reintroduced lower pricing tiers. There’s 1,250 phones at $625 (sold out), $675, $725 and $775 pricing tiers, with 2 for $1400. The funding has picked up the pace, but it’s going to be a long way to get to $32 million.

This project is well worth watching: not only would this set crowdfunding history, it could also have a serious impact on the Android hardware market as a whole.