Feb 27, 2014
When it comes to image capture on mobile devices, competition is fierce. Better hardware, more megapixels, yes, but almost more importantly, better image manipulation tools. This is the space VSCO Cam is looking to fill.
Starting the app starts a device optimization sequence; after this, the app menu appears, and it gives us a clue as to the app’s core functionality. The app menu is rated in greys and blacks, besides the Camera button, there are tabs for Library, Store, Settings, Journal and VSCO Grid, and these tabs are set in a slide-out panel that can be hidden on the left.
The camera function is probably the most important, and selecting it opens up the shooting utility. This specific environment is minimalist in nature, with menu and sizing buttons. There is also a toggle to important pictures for manipulation. Taking a picture is as simple as it is on any smartphone camera (obviously); VSCO Cam‘s assumed value is mostly in its ability to tweak images.
And, at first blush, that value is high indeed. The option set is superb, allowing for the user to actually create pre-sets that can be applied to pictures. Further, there is a slider that can be utilized to perfect tat particular look. Picture tweaking utilizes elements like temperature and exposure to create balance, and the comparison feature is phenomenal, as it allows for before/after checks by long-pressing the edited image. For folks looking to get a hand in selecting the perfect combination of tweaks, there are preset packs available via in-app purchase.
The app also covers the social angle, allowing sharing via social networks and via its own aforementioned VSCO Grid. The latter is an interesting concept that makes sense, allowing folks to discover and be discovered. This is social aspect adds to the attraction of the app.
It’s a third-party app that is fluid and actually fun to use, and is great for all ages.