Sep 30, 2010
It seems another big player is going to try and take advantage of the surging Android economy. Amazon.com, one of America’s largest online retailers, just can’t resist the open cookie jar. Rumors have been flying around about Amazon prepping to launch its own Android App store along with a possible Amazon tablet equipped with the Android operating system.
These moves by Amazon aren’t really surprising. They have a trusted name and a huge customer list. Why wouldn’t they take advantage of Google’s openness policy to deepen their own pockets (they aren’t alone: see Verizon). It seems the Amazon Android App store rumor is leaning more towards truth thanks to a leaked Amazon App Store Distribution Agreement that landed in SlashGear’s inbox.
This Distributions Agreement lays out the Terms and Conditions participating developers will have to deal with if they wish to have their apps sold in the Amazon Market. From what I’ve read these T&C are not very developer friendly. Some things to note: Developers are expected to pay a $99 dollar annual fee to participate in said program. All participating apps must come complete with Amazon’s DRM only. Developer must also update their apps in the Amazon store at the same time as they update said apps in any other stores. Amazon reserves the right to set prices, refund policies, and can also changed terms or pull apps at anytime for any reason. Sounds enticing doesn’t it? Click [HERE] if you wish to read the full Agreement.
I still can’t decide if all this market fragmentation is a good thing or bad thing? As long as the Android Market comes stock on all Android devices I don’t really see the need for developers to go through all the trouble. Do we really need 10 different ways to buy the same app?