Android Tablets Are Starting to Catch Up to the iPad in Market Share

Android Tablets Are Starting to Catch Up to the iPad in Market Share

Oct 4, 2012

Here’s an interesting piece of news for those that follow Android: the tablet market is starting to shift away from Apple dominance to a more balanced picture. According to Localytics, the iPad’s market share is at 52% of tablets, compared to Android’s 48%. This includes tablets that run Android forks like the Kindle Fire, but does not include recent tablets like the Nexus 7, and the new Kindle Fire and Nook HD models, so the percentage could get higher.

This does signal that the strategy of undercutting the iPad on price has worked as far as market share goes, and with more opportunities for apps to be downloaded on Android, all Android users benefit. Of course, what may prevent growth in terms of sales and market share is the upcoming iPad Mini release, which is rumored to be in full production mode. However, concerns about the price of such an iPad do persist, with the 32 GB 5th gen iPod touch costing $299. Android tablets could still be the cheaper option, though Apple may be set up to make higher profit margins. But for Android tablets, getting market share and reasons for developers to make apps for them is a very good thing.

Carter Dotson
Carter Dotson, editor of Android Rundown, has been covering Android since late 2010, and the mobile industry as a whole since 2009. Originally from Texas, he has recently moved to Chicago. He loves both iOS and Android for what they are - we can all get along!
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