May 24, 2012
GameFly, the Netflix-esque service for renting games by mail, is making a transition into the digital distribution era. Like Netflix. Their transition to the mobile market is going to be twofold. First, they’re launching a new publishing arm that’s looking to release titles for iOS and Android. They’re currently accepting submissions for potential games to be published via email.
As well, they’re planning to launch their own third-party app store for Android: the GameFly GameStore. The plan is to launch later this fall, and will be available for phones and tablets. Combined with their publishing initiative, they appear to be attempting to establish a foothold in mobile gaming, in order to secure their place if and when the disc rental business becomes outdated. Android obviously gives them the opportunity to launch their own distribution mechanism, unlike iOS, but the question will be if GameFly GameStore can come up with a compelling enough reason for users to buy their games from there instead of Google Play or the Amazon Appstore. If they can help with games visibility, then there just may be a market for their store.