Dec 12, 2011
Gameloft has launched a free version of the perennially-popular Uno card game on the Android Market. Uno Free is an ad-supported version of the game, with support for up to 4 players in the game’s multiplayer mode, over local wifi, Bluetooth, or online wifi play. This is part of a wider Gameloft push into free games, from their previous “Free+” releases and the new Brothers in Arms 2 Free+ game that was released recently on Android Market. Gameloft’s PR has indicated that they are experimenting with this business model, and Uno’s new free version is a big part of this push. It’s one of the most popular franchises that Gameloft has, with some of their biggest casual appeal, so it makes sense for them to try and push this title as a free game. Freemium and free to play are business models that big publishers may need to exploit for continued success in the mobile market, and Gameloft appears committed to work at this model. Uno Free is now available from the Android Market.