Why Samsung’s Actually the Quiet Leader in Android Tablets, Not Amazon or Google, According to Animoca

Why Samsung’s Actually the Quiet Leader in Android Tablets, Not Amazon or Google, According to Animoca

Apr 12, 2013

A lot of the discussion around Android tablets seems to cover the Nexus 7, being that it is an official Google device, along with the Kindle Fire line, since Amazon is a huge player as well.

However, Samsung, well-known for leading the market and headlines on the phone side of Android, are apparently the big fish in tablets as well, according to data collected from global app publisher Animoca. Samsung’s Galaxy Tab 2 7.0 represented 11.8% (across cellular and wifi-only models) of Animoca’s sample of 978,000 users (margin of error +/- .1%). The 10.1″ Galaxy Tab 2 was second with 8.3%, the original Kindle Fire at 7.5%, the Kindle Fire HD at 4.9%, the original 7″ Galaxy Tab at 4.8%, and the Nexus 7 and 3.8%. The Galaxy Note 10.1 comes in at 3.0% (second among 10.1″ tablets), followed by the Asus Transformer models TF101 and TF300 at 0.9% each. The Nexus 10 is nowhere to be found in the sample, taken from February 18th to March 20th, 2013.

The big takeaway is that not only are 7″ tablets the dominant form factor, at least among Animoca’s data, but also that Samsung definitely has exploited their massive marketing ability to be the leader in the Android space – they advertise their phones and tablets frequently, have widespread retail availability along with defined branding, and have managed to top the Android tablet charts, it seems. It’s fascinating.

Carter Dotson
Carter Dotson, editor of Android Rundown, has been covering Android since late 2010, and the mobile industry as a whole since 2009. Originally from Texas, he has recently moved to Chicago. He loves both iOS and Android for what they are - we can all get along!
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